Your rankings are half the story.
Now you can see the whole picture.
Rank tracking and AI visibility in one platform — and the only tool that tells you which ranking change moved your citations in ChatGPT, Claude, Gemini and Perplexity.
Trusted by 10,000+ SEO teams
AI doesn't browse the web. It reads a search index.
ChatGPT retrieves from Bing. Gemini retrieves from Google. Every answer they give is assembled from pages that already rank. Which means the work you do for search is the same work that gets you cited — and a position you lose is a citation you are about to lose.
Search Engines
AI Platforms
Bing powers ChatGPT
ChatGPT search answers are grounded in Bing's index. Rank there, get cited.
Google powers Gemini
Gemini and AI Overviews retrieve — and cite — what ranks on Google.
Perplexity blends indexes
Perplexity pulls from multiple search indexes for every answer it writes.
Open it on Monday and already know what to do
Rankings, AI citations and competitor gaps in one view, refreshed overnight. What moved, who took it, and which page to open first — before you have run a single report.
Pinned Items
31
shopify.comTwo subscriptions, two exports, and still no answer.
Or one that joins them up.
Legacy trackers never added AI. The new AI tools have no ranking history to compare an answer against. Running both leaves you reconciling two exports to guess at a link Nightwatch simply shows you — on top of fourteen years of ranking data none of the AI-only tools have.
Legacy Trackers
Search Only
Nightwatch
Search + AI Unified
AI Point Solutions
AI Only
99.9% accurate — and every number has a receipt.
Every check we run stores the raw HTML of the result page. So when a client asks why a keyword moved, you do not defend a number — you open the page Google served that morning and show them. Most tools approximate from a cache and cannot.
Refresh on demand
Mid-algorithm-update, you do not wait until tomorrow to see what happened.
Zip-code precision
107,000+ locations, so a national average never hides a city where you have vanished.
More keywords per dollar
Than AccuRanker, Semrush or Ahrefs — and every plan includes unlimited seats, so the whole team can look.
SERP Snapshot Audit
Every reported position links back to the stored SERP it was measured from.
The customer asks AI first. Then they search your name.
By the time that search reaches your analytics it looks like branded traffic that appeared out of nowhere. Citation Intelligence walks it back: which answer named you, which page it cited, and which ranking you have to defend to keep being named. No other tool holds both halves of that chain.
"More than 90% of AI-generated questions turn into search engine queries."
— BrightEdge Research
Attribution Found
This search visit originated from a ChatGPT recommendation.
Your customers don't search in one place. Neither do we.
One keyword list, checked across every engine, every AI model, every device and every location you sell in — so a change in visibility anywhere shows up in the same report.
Every search engine
Google, Bing, YouTube, DuckDuckGo and Yahoo — tracked daily, from one keyword list, at no extra cost per engine.
Every major AI model
ChatGPT, Claude, Gemini and Perplexity, checked the way a customer would ask — so you learn you've been dropped before your pipeline does.
The whole result page
Featured snippets, knowledge panels, local packs and AI overviews. Position three under a snippet you don't own is not position three.
Mobile and desktop, separately
Google's mobile index is a different index. Seeing them apart is the only way to catch a mobile-only drop before it costs you the quarter.
107,000+ locations
Down to the zip code, in 190+ countries — more granular than any competitor. If you sell city by city, you can measure city by city.
170+ languages
Run one international campaign from one account, and compare markets against each other instead of exporting four dashboards.
Twelve tools, one subscription, one set of data
Every one of these reads from the same rankings and the same AI citations. Nothing here is a separate product you have to connect, pay extra for, or reconcile at the end of the month.
Eleven metrics. One question: is it working?
Search on the left, AI on the right, both computed from the same daily checks — so when the left column falls and the right column follows a week later, you saw it coming.
From search engines
Click Potential
Untapped opportunities
Search Visibility
Share of impressions
Traffic Value
Monetary equivalent
Stability Index
Rank fluctuation score
Estimated Clicks
Based on CTR curve
Average Rank
Weighted position
From AI models
AI Visibility Score
Presence in AI answers
Share of Voice
Brand mentions vs competitors
Sentiment Analysis
Tone of brand mentions
Generative Rankings
Positions in AI snapshots
Active Citations
Sources referencing your brand
10,000+ teams, and a paper trail
Verified reviews from G2 and Capterra, plus the numbers one agency put on the record after six months.
The215Guys: 30% visibility increase, 43% volume growth
This digital marketing agency switched to Nightwatch to track both Google rankings and AI citations from a single platform. Within six months, tracked keyword visibility grew 30% and total search volume grew 43% — with full attribution across search and AI.
Henrik Russell
SEO Specialist
"Nightwatch has an impressive set of features, super competitive pricing, great API, and the best rank tracking accuracy in the industry. The UI is very intuitive and the smart use of small diagrams, sparklines and graphs make it easy to follow the progress of your SEO work."
Steffan Fisher
Director of SEO
"I love that you can see a side-by-side comparison of rankings in the Local Pack and regular Organic Results. Our last rank tracking software did not have this feature and it made it difficult to get the overall picture."
John Richards
Small-Business Owner
"The customer support is fantastic and timely. Also, enjoy the rich design of the platform with incredible integrations like Analytics and Search Console for added insights gathering. The reporting feature is robust and easy to use to showcase brilliant reports to clients."
Mathew Cooper
Owner Principal
"One of the best things about Nightwatch is the ability to send daily reports that are extremely customizable. Some of my clients have different levels of understanding of how internet marketing works so Nightwatch gives you the ability to transform the report and tailor it accordingly."
Marvin McKinney
CoFounder & CEO
"Nightwatch is truly amazing and delivers what it promises! I signed up with them two years ago and haven't looked back ever since. It is definitely giving its rivals a run for their money! The way this platform organizes the information on analytics is consolidated and clear."
Ethan Sullivan
UI & UX Designer
"What I like the most about Nightwatch is the visual representation of rankings, especially the overall average position and evolution for specific keywords. In a split second, I can see how well we perform for a certain time period. It is user-friendly, yet powerful."
The questions we get before every trial
Price, accuracy, AI tracking, and what the trial actually includes. Short answer on what costs extra: nothing.
Plans start at €99/month, or €79 billed yearly, with unlimited seats on every one — see pricing or size it against your own keyword count. Running client accounts? Agency rank tracking covers white-label reports. Tracking six figures of keywords? Enterprise. Weighing us against what you already pay for? We compare Nightwatch to Semrush, Ahrefs and AccuRanker, line by line.
Stop guessing where your visibility went
Fourteen days, every tool unlocked, no card. Point it at your keywords tonight and you will know by tomorrow morning which ones moved — in Google and in AI.
Running an agency? See agency features and partner program →