Nightwatch Blog
Insights, strategies, and news from the frontier of SEO and AI.
Google Maps Marketing Guide for Ranking in Local Search
If you want more local customers, optimizing your google maps profile is important to rank in the map pack. And if you want to rank on top, you need to optimize for these 2 local ranking factors.
5 Game-Changing Steps to Winning Position 0 on Google
If you want to be the champion in your niche on Google, you’re going to need to a learn how to grab that coveted top spot and skyrocket your page’s visibility and traffic. Here’s how you do it…
How to Use Segmentation in SEO to Dominate Your Niche Markets
In this article, we will explain what segmentation is, how you can apply it nice and easy, and how you can take advantage of it to take your SEO campaigns to the next level.
How We Tripled Our Search Traffic With These 7 Link Building Techniques
We’ve tried almost all white hat techniques out there, and after months of experiments, we’ve decided to share what we’ve learnt. So, if you are looking for the proven techniques which actually work and can be replicated to your link building strategy, you are in the right place.
Local SEO Checklist to Grow Your Business in 2026
Customers are the lifeline of any business, especially during these trying times. But how can you make them find you online? This 5-part checklist will guide you every step of the way.
How to Find Long-Tail Keywords to Grow Your Traffic
Long-tail keywords can be the difference makers between you ranking higher than your competition. In this guide, we’re going to show you exactly what they are and how you can use them to supercharge your search traffic.
8 Overlooked SEO Metrics for Growth (Updated for 2026)
In this article, we are going to show you 8 essential SEO metrics you should know and measure frequently. We'll also explain what they mean for your website and demonstrate how you can put them to practice them on your Nightwatch graphs.
How to Use Segmentation in SEO to Dominate Your Niche Markets
How to Use Segmentation in SEO to Dominate Your Niche Markets
Social Listening: an Exhaustive Guide to Generating Relevant Content Ideas Using Social Media
There are many social listening tools available depending on what your objective is. In this article, we will focus on how you can perform social listening by effectively using different social media platforms to generate relevant content ideas.